The Gear Project

THE GEAR PROJECT

Cookie Policy

Effective Date: May 19, 2026 Available at: www.thegearproject.com/p/cookies

This Cookie Policy explains how The Gear Project LLC ("The Gear Project," "we," "us," or "our") uses cookies and similar tracking technologies on our website at www.thegearproject.com and mobile application (collectively, the "Service"). This Cookie Policy supplements our Privacy Policy (www.thegearproject.com/privacy) and Terms of Service (www.thegearproject.com/terms), both of which are incorporated herein by reference. In the event of a conflict between this Cookie Policy and the Privacy Policy, the Privacy Policy controls.

By using the Service, you consent to the use of cookies as described in this Cookie Policy. If you do not accept cookies, some features of the Service may not function correctly.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They are widely used to make websites work, improve efficiency, and provide information to site operators. Cookies can be:

Session Cookies — Temporary cookies that exist only during your browser session and are deleted when you close your browser.
Persistent Cookies — Cookies that remain on your device after your browser session ends, until they expire or are manually deleted.
First-Party Cookies — Set directly by The Gear Project when you visit our Service.
Third-Party Cookies — Set by third-party vendors (such as analytics providers, payment processors, and advertising networks) when you interact with content or features on our Service that those vendors provide.

In addition to cookies, we and our partners may use related technologies such as web beacons (pixel tags), scripts, and local storage to collect information about your use of the Service. This Cookie Policy covers all such technologies collectively.

2. Categories of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the Service to function and cannot be disabled. They enable core features such as user authentication, account security, shopping cart functionality, and checkout. Without these cookies, the Service cannot be provided.

Set by: The Gear Project, Stripe
Examples: Login session tokens, CSRF protection tokens, shopping cart state, Stripe payment session cookies
Can be opted out: No — these are required for the Service to operate

2.2 Functional Cookies

These cookies remember your preferences and choices to provide a more personalized experience. They are not essential but improve usability.

Set by: The Gear Project
Examples: Saved language or display preferences, remembered login details (if you select "Remember Me"), Wishlist state
Can be opted out: Yes — see Section 5

2.3 Analytics Cookies

These cookies collect information about how visitors use the Service, such as which pages are visited most often and how users navigate between pages. This data is used in aggregate to improve the Service. Analytics cookies do not collect information that directly identifies you, though they may use pseudonymous identifiers linked to your device.

Set by: Google Analytics 4 (Google LLC)
Data collected: Page views, session duration, browser type, device type, approximate location (city/country level), referral source
Can be opted out: Yes — see Section 5

2.4 Affiliate Attribution Cookies

These cookies track whether you arrived at the Service via a link from one of our Affiliate Partners — including influencers and content creators participating in our affiliate program through the RockPorch outdoor affiliate marketplace and the Avantlink affiliate network. If you complete a purchase after clicking an affiliate link, transaction confirmation data (order ID and amount) is shared with the affiliate network to calculate commissions. These cookies do not share your name, email address, payment information, or other personally identifying details with Affiliate Partners.

Set by: Avantlink (on behalf of The Gear Project and RockPorch)
Data collected: Referral source, click timestamp, transaction confirmation (if purchase completed)
Can be opted out: Yes — see Section 5. Note: Opting out of affiliate tracking does not affect your ability to use the Service or purchase items; it only means that an Affiliate Partner may not receive credit for referring you.

2.5 Advertising and Remarketing Cookies

These cookies are used to show you relevant advertisements for The Gear Project's products and services on other websites and platforms after you have visited our Service. They may be used to build a profile of your interests and show targeted ads on third-party sites. These cookies are set by our advertising partners, not by The Gear Project directly.

Set by: Google LLC (Google Ads), Meta Platforms Inc. (Facebook/Instagram), Pinterest Inc.
Data collected: Browsing activity, device identifiers, ad interaction data
Can be opted out: Yes — see Section 5

2.6 Transactional and Communication Cookies

These cookies and related technologies support transactional and communications functions on the Service, including email delivery tracking associated with order confirmations, shipping notifications, and marketing communications.

Set by: Sharetribe for transactional email, Beehiiv for marketing email
Data collected: Email open/click tracking (via pixel), delivery status
Can be opted out: Yes — you may unsubscribe from marketing emails at any time. Transactional email tracking (order confirmations, shipping notices) cannot be disabled as it is required for order fulfillment.

3. Cookie Summary Table

Strictly Necessary — Set by: The Gear Project, Stripe | Purpose: Authentication, security, checkout, payment session management | Opt-Out: Cannot be disabled

Functional — Set by: The Gear Project | Purpose: Saved preferences, remembered login, Wishlist state | Opt-Out: Browser settings or contact us

Analytics — Set by: Google Analytics 4 | Purpose: Traffic analysis, page performance, user behavior (pseudonymous) | Opt-Out: Google opt-out add-on; browser settings

Affiliate Attribution — Set by: Avantlink | Purpose: Referral source tracking for affiliate commission calculation | Opt-Out: Browser settings; avantlink.com opt-out

Advertising / Remarketing — Set by: Google Ads, Meta, Pinterest | Purpose: Interest-based advertising on third-party platforms | Opt-Out: NAI/DAA opt-outs; platform ad settings

Email Tracking — Set by: Sharetribe, Beehiiv | Purpose: Email delivery/open tracking for order comms and newsletters | Opt-Out: Unsubscribe link in emails (marketing); cannot opt out of transactional

4. Arizona-Specific Disclosures

The Gear Project is domiciled in the State of Arizona and is subject to Arizona law, including the Arizona Revised Statutes. There is currently no Arizona-specific cookie consent law separate from the general data security and breach notification framework.

Cookie and tracking data collected by The Gear Project is treated as personal information subject to Arizona's data breach notification law (A.R.S. §§ 18-551 and 18-552). In the event of a security breach involving cookie-derived data that includes personally identifying information, The Gear Project will notify affected Arizona residents as required by law. See the Security section of the Privacy Policy for full breach notification procedures.

Arizona users who have questions about our data practices or wish to exercise data rights may contact us directly at team@thegearproject.com.

5. California-Specific Disclosures

The Gear Project is subject to California consumer privacy law, including the California Consumer Privacy Act (CCPA), because it conducts business with California residents and has California-domiciled majority members. The following disclosures apply specifically to California residents.

5.1 Cookies as a "Sale" of Personal Information Under CCPA

The CCPA defines "sale" broadly to include sharing personal information with third parties for valuable consideration, which may include non-monetary consideration such as receiving advertising services. The following cookie activities may constitute a "sale" of personal information under the CCPA:

Advertising and remarketing cookies set by Google, Meta, and Pinterest that share device identifiers and browsing data with those platforms for targeted advertising purposes.
Affiliate attribution cookies that share transaction confirmation data with Avantlink/RockPorch in exchange for referral traffic from Affiliate Partners.

California residents have the right to opt out of these activities. See Section 6 below.

5.2 CalOPPA Disclosure

Under the California Online Privacy Protection Act (CalOPPA), The Gear Project discloses that third parties may use cookies or web beacons on the Service to collect information about your online activities over time and across different websites. The Gear Project does not currently alter its data collection practices in response to browser Do Not Track (DNT) signals because no uniform standard for honoring DNT signals has been established. We will update this policy if such a standard is adopted.

5.3 California Consumer Rights Regarding Cookies

California residents have the following rights in connection with cookie-based data collection:

Right to Know: You may request information about the categories of personal information collected via cookies and how it is used or shared.
Right to Delete: You may request deletion of personal information collected via cookies, subject to certain exceptions.
Right to Opt Out of Sale: You may direct us to stop sharing your data with advertising and affiliate partners in ways that constitute a "sale" under the CCPA.
Right to Non-Discrimination: You will not receive a different level of service for exercising these rights.

To exercise these rights, contact us at team@thegearproject.com or by mail at The Gear Project LLC, PO Box 4010, Sedona, AZ 86336. See also the CCPA section of our Privacy Policy for the complete process.

5.4 Notice to California Residents

Under California Civil Code Section 1789.3, California users may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by telephone at (916) 445-1254 or (800) 952-5210.

6. How to Manage and Opt Out of Cookies

6.1 Browser-Level Cookie Controls

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies, delete existing cookies, or alert you when cookies are being set. Instructions vary by browser:

Google Chrome: Settings > Privacy and Security > Cookies and other site data
Safari: Preferences > Privacy
Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
Microsoft Edge: Settings > Cookies and site permissions

Note: Disabling strictly necessary cookies will prevent some or all features of the Service from functioning correctly, including login, checkout, and seller payouts.

6.2 Analytics Opt-Out

To opt out of Google Analytics tracking across all websites, install the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout. This prevents the Google Analytics JavaScript from sharing information about your visit activity with Google Analytics.

6.3 Advertising and Remarketing Opt-Out

You may opt out of interest-based advertising from our advertising partners through the following industry opt-out tools:

Network Advertising Initiative (NAI): networkadvertising.org/choices
Digital Advertising Alliance (DAA): optout.aboutads.info
Google Ads Settings: adssettings.google.com
Meta Ad Preferences: facebook.com/ads/preferences
Pinterest Ad Settings: pinterest.com/settings/privacy

On mobile devices, you can limit ad tracking through your device settings:

iOS: Settings > Privacy & Security > Tracking > turn off "Allow Apps to Request to Track"
Android: Settings > Google > Ads > Opt Out of Ads Personalization

Note: These opt-outs are browser- and device-specific. If you use multiple browsers or devices, you will need to opt out on each one separately. Opting out does not mean you will stop seeing ads from The Gear Project — it means the ads you see will not be tailored to your browsing behavior.

6.4 Affiliate Attribution Opt-Out

If you do not wish to have your referral source tracked by Avantlink for affiliate commission purposes, you may opt out through your browser cookie settings or by visiting Avantlink's privacy page at avantlink.com. Opting out of affiliate attribution does not affect your ability to purchase items on The Gear Project or the price you pay.

6.5 Email Tracking Opt-Out

Marketing emails from The Gear Project include an unsubscribe link at the bottom of each message. You may also unsubscribe by contacting us at team@thegearproject.com. Transactional emails (order confirmations, shipping notifications, dispute notices) cannot be opted out of while your account is active, as they are necessary to fulfill your transactions.

6.6 Do Not Track (DNT) Signals

Some browsers offer a Do Not Track (DNT) feature that sends a signal to websites requesting that your browsing not be tracked. Because no uniform standard for honoring DNT signals exists, The Gear Project does not currently alter its practices in response to DNT signals. This disclosure is made pursuant to California's CalOPPA requirements.

7. Third-Party Cookies and Links

The Service may contain links to third-party websites, including websites operated by our Affiliate Partners. Once you leave The Gear Project's website, this Cookie Policy no longer applies. Third-party websites have their own cookie and privacy policies, and we encourage you to review them before providing any personal information. The Gear Project is not responsible for the privacy practices or cookie use of any third-party website.

8. Cookie Retention Periods

The length of time a cookie remains on your device depends on the type of cookie:

Session cookies are deleted when you close your browser.
Authentication and functional cookies typically persist for 30 days or until you log out, whichever comes first.
Analytics cookies (Google Analytics 4) persist for up to 13 months by default.
Affiliate attribution cookies (Avantlink) typically persist for 30–90 days, depending on the affiliate program configuration.
Advertising/remarketing cookies vary by platform, typically 30–180 days.

You may delete cookies at any time using your browser settings. Note that deleting cookies may log you out of the Service and reset your preferences.

9. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable law. When we make material changes, we will update the Effective Date at the top of this document and provide notice through the Service or by email. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the updated Cookie Policy.

10. Contact Us

If you have questions about this Cookie Policy or wish to exercise your privacy rights, please contact us:

The Gear Project LLC PO Box 4010 Sedona, AZ 86336

Email: team@thegearproject.com

This Cookie Policy was last revised on May 19, 2026.